Where do I start?

Thousands of people right here in West Michigan listen to the radio and stream every day. Telling your business’ unique story in a creative way can generate new customers. If you aren’t using audio…ISN’T IT ABOUT TIME?

There are thousands of places where you can spend your valuable marketing dollars, here are some reasons how 616 Advertising can help you maximize your budget and save you precious time….Isn’t it about time?



The How

Your best form of advertising is 'word of mouth'.  It comes from current customers who have had a good experience with your business and tell their friends.  Now imagine taking that 'word of mouth' advertising and telling that story to thousands of new potential customers...That's what utilizing radio, digital, mobile, and event properties can do for your business.

We work with you every step of the way.  From our 1st meeting to recapping your campaign and measuring the results, With over 23 years of advertising and new media marketing; 616 Advertising has your back for not only West Michigan….but across the region, US, and even the world.

616 Creative is our production team that can give you free commercial writing and production.

If you are entertaining the idea of utilizing mass media to grow your business, it is worth the short amount of time to call 616 Advertising at (616) 723-6500 or email jeremy@616advertising.com

 
 

If you’re entertaining the idea of using mass media to grow your business, first take a few minutes to email us at 616 Advertising….After all, ISN’T IT ABOUT TIME? jeremy@616advertising.com.

Don’t know where to start? Let’s try a sample ad…

Would you like to know what your business would sound like on the radio or a podcast?  We can create an ad for you! 616 Advertising will put together that message for you for free - it’s simple and only takes a minute.

Step 1: Type a few things for us:

Please fill in this information, then send us some audio to work with.

  • Pronunciation of your business(if not very obvious)

  • Best way to describe your location to someone who calls you on the phone and asks(if retail)

  • What is your website and any other social media handles

  • Why do customers to business with you?

Step 2: Record a few things for us

Answer the questions below through audio, and send it to jeremy@616advertising.com

For iPhone: If you use an iPhone, use the ‘Voice Memo’ app (change settings to ‘best quality’ if you can) 

For Android: I personally like the ‘Hi-Q’ app free version in the google play store, but any audio recorder will do.

Questions to Record Your Sample Ad

  • How and why did you start the business? Or if you’re not one of the owners, ‘Why do you work at your company?’

  • Why do your clients/customers refer you?

  • What’s the nicest compliment or 2 that someone has said about you and your business?

  • What do most of your google and business review say about your business?  What gets said in your customers ‘word of mouth’ when they tell others about you?

  • What do current customers say about you?

  • Why would people choose you over your nearest competitor or 2?

  • What is the most common situation or 2 that someone calls you or inquiries about?

  • Is there a perception of your business, or your industry that you want to clarify?

  • What do you say you do?

Speaking Tips:

  1. Stand Up

  2. Smile 

  3. Be in a quiet, carpeted room to reduce echo.

  4. Hold your phone about a foot away from your mouth when recording

At 616 Advertising, we can help you and your team be the stars!  

“I don’t like the way my voice sounds”

“I don’t have a good radio voice”

We hear it all the time, but it’s not the truth. With some of our quick coaching tips, you will sound great…and even better yet, you will sound authentic.

Who better to represent, YOUR brand, the brand that YOU and YOUR TEAM built than you- even if it’s just for some small parts of the ad.

You are the best person to convey your company's mission, theme, authenticity, transparency…and your story.  You are a big reason why people like to do business with…why not have you voice some of the message?

How much should I budget?

By advertising in West Michigan, you are going to primarily be targeting listeners in Kent and/or Ottawa County. With that type of reach, a minimum investment is around $2,000 a month. 

Every situation is different and there are certainly events to get involved with that don't cost that much, but $2,000 is a good starting point to ensure your business message reaches the targeted demographic with ENOUGH frequency.

616 Advertising can do more than just West Michigan advertising - we can send your radio advertising throughout the state of Michigan and the entire country. 

Let us do a free consultation today to maximize your budget, and place you in the best possible positions.